“Saamanjasya” is a unique endeavor pioneered by the students of Vinod Gupta School of Management, IIT Kharagpur. It is the first and only social event of IIT Kharagpur. Saamanjasya is being organized with the aim of bringing together Corporate, NGOs, and academicians on a common platform to ensure inclusive growth and inculcate a culture of giving back to the society in our aspiring and educated youth. It seeks to highlight the importance of a symbiotic corporate-NGO- academic relationship.


India, a nation that symbolizes "Cultural Diversity" is the nest of the world's largest variety of art forms, some of them dating back to centuries. While the age of globalization has seen India's stellar growth in various spheres, it has also seen some of the most ancient art forms of India fading into oblivion. In the nooks and corners of rural India, live many such artists whose only source of pride and income is the art that they have carried forward through ages. We, the students of VGSOM came up with this initiative called Kalakaar Vikas to rejuvenate these dying art forms by these traditional artists with a wider platform for acceptance and sustenance.

As a part of Saamanjasya,Kalakaar Vikaas provided a platform for artisans and craftsmen from Bengal, Orissa and the nearby regions to showcase their work of art which came in the form of outstanding creations like jewellery made of buffalo horns, jute chappals, wood carving, terracotta craft paintings, clay models so on and so forth. The event turned out to be a Celebration of Art and Creativity, with stalls throbbing with from all over India appreciating and endorsing the work of the artists. Workshops for micro-insurance and other creative skills were also conducted for these artisans to promote sustainability. As a part of Purvodaya, , team Saamanjasya organized this highly successful event to give the guests a visual treat through the marvelous works of the artisans from different parts of India and help preserve the diversity of art that forms an integral part Indian culture.

The other event Parishram was aimed at involving the students from various parts of the country to provide original and practical solutions to real life issues faced by NGOs and CSR wings of corporate houses.The event was divided into 2 rounds. In the first round, a real time case study was given to participants which states the main issue of making Braille Typewriter (also called as Brailler), sold by Perkins, available to blind people through NGO's & other non-profitable organizations. Various sub problems related to this issue were given and participants were supposed to came up with the solution for each problem in form of PowerPoint presentation. This real time case study competition saw a lot of enthusiasm & participation not only from B Schools but also from undergraduates.The teams gave presentations mentioning the importance of NGO integration with corporate houses for the benefits of common man & elaborated on how the marketing strategies for such issues can be different from normal marketing programs. It also focused on various bureaucracy issues and how to deal with them.
There was also an event called Shaastrath, which was a parliamentary debate competition.
All these events called for immense participation from various B schools and other institutes and proved to be a grand success


Started with a vision of becoming Asia’s largest movement for social and environmental sustainability in 2010, Saamanjasya has come a long way. We have organized two flagship fests in the previous year alone along with some noteworthy summits and guest lectures. All the events that we conducted have had the larger goal of benefit of the society in mind.

Kalakaar Vikaas
was a fair organized on campus where artisans from the rural parts of West Bengal and Orissa came along with their handicrafts and sold them to the IIT crowd. The students from IIT were introduced to the dying crafts of India while the artisans made money selling their items. There were also workshops on micro-finance and micro-insurance conducted for these artisans to promote sustainability. The ministry of textiles recognized the efforts of the students and promised to come up with long term measures to promote these dying art forms.
The other flagship event Vichaar was a leadership summit where the top executives from the corporate retail sector in India debated the hot topic of ‘Organized retail and its contribution to inclusive growth’. The panelists included top corporate honchos from retail industry like Aditya Birla Group, RP Sanjeev Goenka group, Future group, etc.
Life Insurance Corporation of India (LIC) was the title sponsor for Saamanjasya 2011. There was also an event called Vikriinite, where micro-insurance marketing strategies to the rural folk were discussed and debated by the best B-School brains of India. Other corporate houses like Birla Corp, Steris, Classic polo, 160by2, Freshers World, The Telegraph, also tied up with Saamanjasya.
The event called Samaaj was Corporate/CSR Case Study for leading consulting firms. Ernst & Young offered summer internships to the winners of the event. Wired was an online event that used the power of social networking media to spread awareness for a social cause. Shikshan was a series of workshops.
was an online Quiz presented by the Dept. Of MHRM, IIT Kharagpur. Shaastraarth was a 3 on 3 Parliamentary Debate at RGSoIPL, IIT Kharagpur.


Kalakaar Vikaas
aimed at supporting the local artisans and included a sale of handicrafts made by them. Vichaar, the leadership summit involved leaders from various fields discussing socially relevant issues. Parishram, conducted in association with GAIL had live case studies given by the NGOs for which innovative solutions were proposed by the top B-Schools. Shikshan was a series of workshops conducted by industry experts like Michelin, Coke, DLF, etc to educate the budding managers about the sustainability issues. Wired pioneered the way social networking could be used for social causes and has now become widely received and appreciated among the B-school fests. Samaaj conducted in partnership with Ernst and Young, had the aim of consulting for the benefit of the society and was well received among the B-school crowd.


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